Customer acquisition goes hand in hand with marketing! In the current era, marketing tactics are evolving rapidly. Today, the inclination is completely toward online marketing.
According to research, 90% of marketers prefer social media for their business.
If you’re a business owner or self-employed person, you can’t afford to neglect the significance of social media marketing. It has become an indispensable platform to bank upon.
Social Media Marketing Helps You With The Following:
- It helps to attract users.
- Build relationships with the user.
- Converts followers into buyers.
- It tremendously helps in brand positioning.
- It improves your ROI.
5 Best Practices Of Social Media Marketing
Social media can skyrocket your business if done strategically; the most effective strategies are as follows.
1. Thought-Provoking Content
The sole purpose of your social content is to educate and add value to people’s life. So be it romantic content or a meme, try to stand out with your content. If you’re able to influence your audience through any form, there is almost a cent percent chance that your community will grow.
People also look for information. So, educate them with your content. Figure out the pain issues within your industry. And then, think of how you can help them to solve their pain points.
If you are in the business for a while, ask your existing customers for online reviews, feedback, etc.; this is known as brand mentions. Many people might need to pay more attention to the potential of brand mentions, but it works well.
2. Emphasize Video Content
It’s no rocket science that video content is taking over social media. Reels, TikTok videos, and YouTube shorts are the new king. Nowadays, short video content is the most engaging tool of any good social media strategy.
According to a survey, 86% of marketing practitioners leverage video content for marketing.
To fetch the optimum results with your video content, you need to ensure that your videos have the power to influence people.
Businesses that offer online courses often share informative video snippets from their premium courses and webinars. Some industries prefer sharing memes and funny content. While others make ‘how to’ videos.
Point to remember: Don’t indulge in sharing valueless clickbait content for immediate traction.
Storytelling establishes relatability! Storytelling evokes emotion and tempts users toward your brand. The intrinsic human nature is to relate to stories. Think about childhood when you feel pleased with stories.
Storytelling helps you in the following ways:
- Storytelling evokes emotion and increases relatability with your audience.
- Gradually people start trusting you and stay loyal to you.
- A dedicated audience is more likely to take action and buy your product.
Now the question is…
How To Tell A Brand Story?
- Start talking about you! Tell your audiences how a particular event in your life has impacted you, your struggles, achievements, etc. Make sure the story must be unique, not copied from anyone.
- The second step is making it relatable. Tell them that you were in their situation, and emphasize the pain issues and how you have overcome those challenges.
- The final step is all about tempting them to take action. Discuss how they will be benefited if they connect with your brand.
4. Contests And Giveaways
Contests and giveaways are the indirect means to improve your brand presence. Word of mouth plays an important role here in spreading the news related to your contest. Look, as a human beings, we are more inclined towards freebies. This is why contests and giveaways are so successful.
You can take advantage of this moment and ask the participants to complete a survey. Most people participate in the survey when it comes to receiving a gift. Ask relevant questions that can help you analyze user behavior.
Compared to other marketing methods, the cost of conducting contests or surveys is less. Therefore, you can reach a broader audience without heavily depending on a budget.
Research by HubSpot says that contests successfully gain 34% of new fans to your brand.
5. Visually Appealing Marketing Creatives
Every day, creators post millions of stuff. As a reader, it is only possible to hover over some parts that come your way. In today’s era, people glance at your content for a few seconds. So it would be best to create an impact within the first few seconds.
“81 percent of people only skim the content they read online.”
Yes, most of the audience does not pay heed to the entire content. How to stand out?
Scroll-stopping content and creatives are the hacks to stay above the curve.
Research is the first step in creating a click-worthy visual for your social media marketing. First, try to figure out the top-performing content and worst-performing visuals. Then, take references from good ones, and think of how you can improve them.
The Final Take
Social media is easy to access. You can surf the platform in your leisure time. This is why the popularity of social media is growing rapidly.
The potential of social media is immense. Therefore, considering the above mentioned factors create a highly effective social strategy to reach new heights.
If we summarise the whole effort, you will understand that social media marketing revolves around three aspects – creative and high-value content, consistent efforts, and patience.
There are a lot of rumours and misconceptions in the market. Don’t pay attention to the myths; never look for any shortcuts. If your goal is long-term, we assure you there are no such shortcuts. There is a process, and you have to sail through the process.
We hope you liked this article. Please let us know if you need help understanding anything related to this article or if you want us to cover any other topic.